Question
2. A France-based perfumier, Fluer Inc., has been in the local market for over 10 years. They are very popular among the female market for
2. A France-based perfumier, Fluer Inc., has been in the local market for over 10 years. They are very popular among the female market for their unique fruity fragrances. They are looking to export their line to the United Arab Emirates (UAE). Research and explain the factors Fluer Inc. should consider when developing and adapting its perfumes for the UAE. Elaborate on a strategy and explain how would you fulfill each step of the process. Your product development and adaptation process should include the following steps: 1. Opportunity identification. 2. Ideas generation. 3. Ideas screening. 4. Concept development and product testing. 5. Market strategy development. 6. Business / financial analysis. 7. Market testing. 8. Technical implementation. 9. Product launch / Commercialization. 3. Your assignment should include no more than 1 page per step. 4. Use Font: Arial, Font Size: 11, Spacing: double space. 5. Include a cover page and reference page. submission must conform to the requirements of APA formatting, including your references
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