2 a QUESTION 1 A firm has been successful with the millennial consumer group for several years, but their overall sales are beginning to plateau. The firm hires an innovative team to come up with new products to sell to this customer group in hopes of increasing sales. This is an example of what obstacle to idea generation? a. Poor customer knowledge O b. Too many cooks O c. Targeting error O d. Group think 10 points Save Answer

A firm has been successful with the millennial consumer group for several years, but their overall sales are beginning to plateau. The firm hires an innovative team to come up with new products to sell to this customer group in hopes of increasing sales. This is an example of what obstacle to idea generation? a. Poor customer knowledge b. Too many cooks c. Targeting error d. Group think