2. A. Suppose you want to start a wedding planning business. But it is a service-oriented business and can't be experienced like a tangible product. So, how can you as a service provider make your company's service tangible and send the right signal about its quality to your customers? Explain cach service characteristics to make your point. (4) B. Describe the three types of Vertical Marketing System and discuss the types of products for which each is appropriate. (6)