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2. (a) 'The intensity of competition depends on several factors.' Identify these factors and discuss briefly on them. (b) Can cost leadership strategy allow a
2. (a) 'The intensity of competition depends on several factors.' Identify these factors and discuss briefly on them. (b) Can cost leadership strategy allow a firm to earn above-average returns despite strong competitive forces? Discuss. (c) Explain Cost leadership vs. cost reduction
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Managing: A Competency-based Approach
Authors: Don Hellriegel
Eleventh Edition
0324421400, 978-0324421408
