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2. A tour operator has its own charter airline that is also used by other tour operators. The subsidiary is smaller and less protable than
2. A tour operator has its own charter airline that is also used by other tour operators. The subsidiary is smaller and less protable than are the competing charter airlines. Its growth rate has been below the industry average during the past ve years. Into what cell of the BCG growthshare matrix does this strategic business unit fall? What should the parent company do with this SBU?
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