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2) a) What is the purpose of benchmarking? (2 Marks) (b) Describe the nature of: (I) Internal benchmarking. (2 Marks) (ii) Competitor benchmarking (or competitive

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2) a) What is the purpose of benchmarking? (2 Marks) (b) Describe the nature of: (I) Internal benchmarking. (2 Marks) (ii) Competitor benchmarking (or competitive bench marking). (2 Marks) (iii) Operational benchmarking (also called process benchmarking and activity benchmarking). (2 Marks) (iv) Customer benchmarking. (2 Marks) 2) a) What is the purpose of benchmarking? (2 Marks) (b) Describe the nature of: (I) Internal benchmarking. (2 Marks) (ii) Competitor benchmarking (or competitive bench marking). (2 Marks) (iii) Operational benchmarking (also called process benchmarking and activity benchmarking). (2 Marks) (iv) Customer benchmarking. (2 Marks)

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