2 ABSA At Absa everybody believes that the choices made today will affect the world we live in tomorrow. Sustainability encompasses not only environmental issues, but also broader issues of a social, economic, and financial nature. At Absa everybody has a balanced approach and focus on all areas to ensure the sustainability of the business. The One Bank in Africa strategy, unveiled in April 2011, is designed to better align the businesses of Absa and Barclays to meet the needs of customers and clients, and unlock the significant growth opportunity on the continent. It is also referred to as the One Absa Strategy. The strategy specifically focuses on the way Absa does business and how they collaborate internally