2. Advise Shania on whether her company should become a franchise or should open as an independent coffeehouse. Explain your recommendation. Taking notes from the case it is clear to see that Shania doesn't have any experience with doing business. Of course with any business at the beginning, it will be very hard to accomplish the coveted objectives she has in mind so a franchise would be great. I would recommend Mrs. Shania accept the open doors of the established business. It should suit better for her as a new business owner trying to get her feet in the door. A franchise is a IIading agreement between a supplier and retail outlet, often in the service industry, where the retail outlet is given the support of the supplier in return for use of the franchiser's brand and various marketing tools (Doyle, 2011). Dealing with the franchise business can generate more sales and profit compared to the new businesses. It will provide a reputable brand name for the organization, however, she should be careful about picking the reputable franchise for her business