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2. An advertising campaign will be organized to promote a new product to be launched. Either TV or newspaper will be chosen for advertising.
2. An advertising campaign will be organized to promote a new product to be launched. Either TV or newspaper will be chosen for advertising. When the campaign is run through TV, the probability of success is 0.6 and the probability of failure is 0.4. As a result of a successful TV campaign, the manufacturer's profit is 90 TL. When the campaign fails, the company has two strategies: transferring the production rights of the product for 10 TL or starting a new campaign by redesigning the product. The chance of the newly designed product being successful is 0.7, in which case the expected profit is 70 TL, and the chance of failure is 0.3, and the expected loss is 20 TL. When the campaign is run through a newspaper, the probability of success is 0.8 and the probability of failure is 0.20. If successful, the profit is 60 TL. In case of failure, it is possible to transfer production rights or change the advertising agency. In case of transfer of production rights, the net profit is 25 TL. When it is decided to change the agency; The probability that the new campaign will be successful is 0.7, and the probability that it will fail is 0.3. A successful new campaign causes a net profit of 40 TL, and an unsuccessful new campaign causes a net loss of 15 TL. Determine the company's best strategy by drawing decision tree. And show your calculations.
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