2 Application C. It is January 1, 2018. Assume that your boss gives you the following information on these product items. 2016 2017 2017 2017 2017 2017 Sales 2018 $ Investment (000) (000) Total Depreciation Major Mkt. Share Per 1 % Mkt. Item Sales Sales Assets NP (AT) Expense Industry* Competitor Target% Share Gain 50.0 55.0 110.0 10.0 12.0 220.0 56.0 4.0 40.0 100.0 108.0 200.0 18.0 30.0 400.0 80.0 28.0 25.0 3 200.0 240.0 500.0 25.0 90.0 800.0 100.0 30.0 100.0 4 125.0 170.0 350.0 (15.0) 15.0 500.0 50.0 40.0 50.0 5 25.0 26.0 100.0 5.0 2.0 300.0 100.0 40.0 20.0 All sales, profits, expenses and costs to obtain market share gain data are in (000s). The tax rate is 40.0%. a. Identify and classify each of the Items 1-5. Justify and explain your answer. Item 1 Item 2 Item 3 b. What is your Total Cash Flow figure for these five product items? c. If you were to decide to invest to gain competitive advantage for your product mix versus your major competitor, which product or products would you invest, and how much per item, given your available Total Cash Flow dollars. 2 Application C. It is January 1, 2018. Assume that your boss gives you the following information on these product items. 2016 2017 2017 2017 2017 2017 Sales 2018 $ Investment (000) (000) Total Depreciation Major Mkt. Share Per 1 % Mkt. Item Sales Sales Assets NP (AT) Expense Industry* Competitor Target% Share Gain 50.0 55.0 110.0 10.0 12.0 220.0 56.0 4.0 40.0 100.0 108.0 200.0 18.0 30.0 400.0 80.0 28.0 25.0 3 200.0 240.0 500.0 25.0 90.0 800.0 100.0 30.0 100.0 4 125.0 170.0 350.0 (15.0) 15.0 500.0 50.0 40.0 50.0 5 25.0 26.0 100.0 5.0 2.0 300.0 100.0 40.0 20.0 All sales, profits, expenses and costs to obtain market share gain data are in (000s). The tax rate is 40.0%. a. Identify and classify each of the Items 1-5. Justify and explain your answer. Item 1 Item 2 Item 3 b. What is your Total Cash Flow figure for these five product items? c. If you were to decide to invest to gain competitive advantage for your product mix versus your major competitor, which product or products would you invest, and how much per item, given your available Total Cash Flow dollars