2. AquaCosmo, a bottled water manufacturer, has decided to invest in a banner ad on a national news website. The ad is served 501,000 times each day and typically generates 8,260 clicks per day. Total costs for the banner ad are estimated at $13,600. a. What is AquaCosmo's clickthrough rate? b. What is the average cost per click for the advertisement? c. What is the cost per order if the conversion rate is 5% on AquaCosmo's website? 3. BMW is going to introduce a new 5 series this year and wants to advertise on a few major newspaper outlets that fall in line with BMW's target audience. An ad on Wall Street Journal is likely to generate 4,500,000 impressions and cost $30,000, while an ad on Bloomberg Businessweek is likely to generate 3,000,000 impressions and cost $22,000. What's the CPM for advertising on WSJ and Bloomberg? Which one should the BMW marketing manager choose