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2. As a finance professional, your job is to convey the financial state of the business. But more than that, you need to be able
2. As a finance professional, your job is to convey the financial state of the business. But more than that, you need to be able to see past the data and tell the story behind the numbers. Assume you are the CFO of a university and have been assigned to present on the school's financial health to an audience consisting of university staff and faculty. Walk us through the steps that you will take to build the strategic narrative your audience expects to hear from you. What specific factors/measures will inform and shape your narrative? Please explain
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