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2. Assume that you are working as a Brand Manager' for IUB. Most students of IUB believe that it is a lead private university in

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2. Assume that you are working as a Brand Manager' for IUB. Most students of IUB believe that it is a lead private university in Bangladesh. As a 'Brand Manager' how can you build and increase IUB's brand equity using Keller's Brand-Building Pyramid Model? Be specific in describing your ideas and actions. Please don't draw the model. [Max 110 words] [10 marks]

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