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2. Assuming the following, which of these projects looks better for New Balance shareholders? Why? Payback Period NPV IRR Sneaker 2012 5.10 13.36 12.82% Persistence

2. Assuming the following, which of these projects looks better for New Balance shareholders? Why?

Payback Period NPV IRR
Sneaker 2012 5.10 13.36 12.82%
Persistence 2.34 8.59 21.75%

  1. Which project do you think is riskier? Why?
  2. What is your final recommendation to Rodriguez?

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