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2. ATHLETE SPONSORSHIPS Explain the athlete endorsement/sponsorship dynamic that is noted in Chapter 15. How do athlete sponsorships work? Why do corporations/organizations wish to align
2. ATHLETE SPONSORSHIPS Explain the athlete endorsement/sponsorship dynamic that is noted in Chapter 15. How do athlete sponsorships work? Why do corporations/organizations wish to align with athletes
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Operations Management A Supply Chain Process Approach
Authors: Joel D. Wisner
1st edition
978-1506354187, 1506354181, 1483383067, 978-1483383064
