2 .BAD DECISIONS IN DEAL OR NO DEAL Why do so many people leave Deal or No Deal empty handed? Because they make poor decisions. I have some thoughts about what drives this decision making. Let me tell you about this guy on Friday's show and what he did. First of all, his run on the show began on the previous episode, which I didn't watch. So, I don't know much about his background other than he is a stay at home dad, and they were hoping to win enough from the show for the family of four's dream trip to Fiji. As Friday's show began, he had turned down a $34,000 offer with six cases remaining, $5, $10, $200, $300, $5000, and $300,000. Hitting the $300,000 case would be catastrophic. He hit the $5,000 case, bringing in an offer of $52,000. The highest previous offer was $55,000. He gave a corny speech about great people making you believe, and little people making you doubt your dreams. Sounded like the kind of talk you hear at multi level marketing meeting. He turns down the $52,000. I would have taken it. He hits the $300 case, bringing the offer to $76,000. Now the two kids (cute little boy and girl around 10 and 11) tell dad to take the offer. The kids are right. Not just because of what is about to happen. Wife says that she "feels good" that he has the $300,000. He doesn't take it the deal. Wife yells out how much she loves him and believes in him, and the kids groan, "Oh my God, Dad! \" He opens the next case. Disaster. $300,000 is knocked out. "I told you, Dad," the girl almost crying. Offer drops to Fifty Bucks. Girl looks ready to cry, boy looks pissed off. He knocks out $200, and the offer goes to eight dollars. Finally, he takes the deal. So, where did he go wrong? Behavioral economics gives us some insight into the poor decisions we make. What errors did our Peter Brady look-a-like make