$2.$ Based on the results of the most recent marketing research, the media research company

Arbitron has determined that one radio station has a strong listener base composed of males

between the ages of $18$ and $25,$ while another has its strongest appeal to females between the

ages of $25$ and $40.$ The company is using which of the following segmentation bases?

a$)$ Geographics

b$)$ Demographics

c$)$ Psychographics

d$)$ Socioeconomics

e$)$ User images