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2. Choose the specific factor (for example, culture, family, occupation, attitudes) that you think most accounts for the blue/pink toy aisle phenomenon. Explain the
2. Choose the specific factor (for example, culture, family, occupation, attitudes) that you think most accounts for the blue/pink toy aisle phenomenon. Explain the challenges faced by GoldieBlox in attempting to market toys that "swim against the stream" or push back against the forces of that factor.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
17th edition
013449251X, 978-0134461434, 134461436, 978-0134492513
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