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2 . comcast purchased NBC / Universal , and all ofNBC / Universal s properties, libraries and subsidiaries from General Electric ( GE ) ,

2.comcast purchased NBC/Universal, and all ofNBC/Universals properties, libraries and subsidiaries from General Electric(GE), see exhibit A. Comcast's core business model is providing cable TV. internet and phone (VOIP) services to consumers. What type of corporate strategy does NBC/Universal pursue?Comcast's purchase of NBC/Universal is an example of what type of intergration?

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