2. Consider the following survey of various chocolate bars: Chocolate Cente Price Rating 72 6 6 42 Darke Chewy Dark Chewy Dark Soft Darke Soft Milke Chewy Milke Chewy Milk Soft Milk Soft Label 1.52 1.75 1.52 1.75 1.52 1.75 1.52 1.752 94 I 82 92 72 22 Utility Intercepte Chocolate Dark , 74 -1.254 Chocolate Milk 1.25 1. Center Chewy 0.5 1. Center Soft -0.54 price 1.5 0.75 : price 1.75 -0.75 1. Perform the following analysis: Tradeoff between price Dark-chewy and Dark-soft chocolates Market share forecast for: a. Dark-Chewy- 1.50, b. Dark-Soft - 1.50 c. Milk-Chewy- 1.50,4 d. Milk-Soft - 1.50 Attribute importance 2. Consider the following survey of various chocolate bars: Chocolate Cente Price Rating 72 6 6 42 Darke Chewy Dark Chewy Dark Soft Darke Soft Milke Chewy Milke Chewy Milk Soft Milk Soft Label 1.52 1.75 1.52 1.75 1.52 1.75 1.52 1.752 94 I 82 92 72 22 Utility Intercepte Chocolate Dark , 74 -1.254 Chocolate Milk 1.25 1. Center Chewy 0.5 1. Center Soft -0.54 price 1.5 0.75 : price 1.75 -0.75 1. Perform the following analysis: Tradeoff between price Dark-chewy and Dark-soft chocolates Market share forecast for: a. Dark-Chewy- 1.50, b. Dark-Soft - 1.50 c. Milk-Chewy- 1.50,4 d. Milk-Soft - 1.50 Attribute importance