2 Country Market Assessment-Starbucks 102500 Corporation Firms must assess the viability of various potential foreign markets before choosing to enter. Four sets of criteria are necessary to assess a country's market economic analysis, infrastructure and technological analysis, government actions or inactions, and sociocultural analysis. This activity is important because information about these four areas offers marketers a more complete picture of a country's potential as a viable market for products and services. Starbucks Corporation (Starbucks) roasts and retails specialty coffee in stores operating in more than 50 countries. The company's strength in strategy and the ability to provide honest quality service has allowed it to enter many markets successfully. However, Starbucks' entry into global markets has not always been successful. The goal of this activity is to review Starbucks' decision to enter some foreign markets. Starbucks is reviewing its decision to enter some foreign markets. Read the actions that Starbucks is taking and match them to the four sets of crietria used to asses a country's market Nov 5 4.48 Sociocultural analysis 2 Economic analysis using metrics 3 Government actions 4 Infrastructure and technology Proctoring Enabled: Chapter qui 2 003453 Match each of the options above to the items below Starbucks evaluates the general economic environment, market size, and population growth as well as real Income before entering a market. Starbucks evaluates cultural dimensions such as power distance, uncertainty avoidance, individualism, masculinity, and time orientation, which all help to shed light on a country's culture. Starbucks evaluates transportation channels, communication, and commerce to determine whether a country allows markets to function. O N CEB Starbucks evaluates established tariffs, quotas, boycotts, exchange control, and trade agreements before entering a global market to assess growth opportunities in a particular country