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2. Cross-tab for Brand Equity and Airlines Companies * Raw number (Total %) Delta United Airlines American Airlines Alaska Airlines Southwest Airlines Total Brand Uniqueness

2. Cross-tab for Brand Equity and Airlines Companies * Raw number (Total %) Delta United Airlines American Airlines Alaska Airlines Southwest Airlines Total Brand Uniqueness Not Unique 213 (14.7%) Unique 388 (26.8%) Brand Loyalty Not Loyal 249 (17.2%) Loyal

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