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2. Defining Marketing Concepts a. Define the concept of marketing and its importance in business. b. Select a company and analyze their product development and
2. Defining Marketing Concepts a. Define the concept of marketing and its importance in business. b. Select a company and analyze their product development and innovation strategies. Discuss how they introduce new products or improve existing ones. 
2. Defining Marketing Concepts a. Define the concept of marketing and its importance in business. b. Select a company and analyze their product development and innovation strategies. Discuss how they introduce new products or improve existing ones
2. Defining Marketing Concepts a. Define the concept of marketing and its importance in business. b. Select a company and analyze their product development and innovation strategies. Discuss how they introduce new products or improve existing ones.
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