(2) Describe how information systems can support each of the following competitive strategies. (3 Marks) . Low-cost leadership IT gives a business the ability to communicate supply needs to its suppliers to exchange accurate information with its partners and satisfy the customer needs much more efficiently . Product differentiation Manufacturers and retailer are using IT to create products and services that are. customized and personalized to fit the precise satisfaction of customers Strengthen customer and supplier intimacies Information systems are used to facilitate direct access by suppliers to production schedules, and even permit suppliers to decide how and when to ship supplies