Developing Competitive Advantages - Can u explain all these questions in relation to Federation Chocolate Tasmania

• Describe ways that the firm can match its strengths to its opportunities to create capabilities in serving customers' needs.

• Are these capabilities and competitive advantages grounded in the basic principles of operational excellence, product leadership, and/or customer intimacy? If so, how are these capabilities and advantages made apparent to customers?

• Can the firm convert its weaknesses into strengths or its threats into opportunities? If not, how can the firm minimize or avoid its weaknesses and threats?

• Does the firm possess any major liabilities (unconverted weaknesses that match unconverted threats) or limitations (unconverted weaknesses or threats that match opportunities)? If so, are these liabilities and limitations apparent to customers?

• Can the firm do anything about its liabilities or limitations, especially those that impact the firm's ability to serve customers' needs?

• Is it likely that market disruptions will transform strengths into weaknesses and weaknesses into strengths (i.e., upside-down thinking)?

• Can opportunities and threats become new competitive advantages through internal disruption that takes advantage of competitor situations (i.e., outside-in thinking)?