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2) During the summer, the temperature outside increases from 90 degrees to 100 degrees (Fahrenheit, not Celsius. For some reasons people in the U.S.



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2) During the summer, the temperature outside increases from 90 degrees to 100 degrees (Fahrenheit, not Celsius. For some reasons people in the U.S. like to use outdated temperature scale...) and it causes the amount of ice cream consumed at a local ice cream shop to increase from 50kg to 100kg. (A) Describe the concept of a "temperature elasticity of ice cream." (B) Calculate the temperature elasticity of demand for ice cream using the information provided (use the midpoint method) (C) In what range of elasticity does your result fall? What does this say about ice cream consumption? If you were the manager of an ice cream store, what would you do based on the upcoming week's weather report?

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