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2 e . Branding is a controllable element as well.... Branding is a controllable element as well. Branding of the Oreos and company affiliation may

2

.

Branding is a controllable element as well....

Branding is a controllable element as well. Branding of the Oreos and company affiliation may change from country to country. This is done because the association with a trusted brand can

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help sales.

promote a longer term presence.

establish new product lines.

help avoid customer confusion.

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