2. Evaluate the value of frameworks for environmental analysis such as SWOT and PEST to brand strategy decision-making. Do such frameworks invariably assist management decision-making, or might there be ways in which they are flawed or limited to brand strategy decisions?

3. Using relevant examples, assess the role of digital technology in Integrated Marketing Communication (IMC) Planning. In your view, is digital technology indispensable to IMC programs, or is it an add-on for particular sectors or special circumstances?