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2. For each vehicle in the following table, calculate the dealer invoice, the unit margin, and the gross margin as a percentage of revenue (dealer

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2. For each vehicle in the following table, calculate the dealer invoice, the unit margin, and the gross margin as a percentage of revenue (dealer invoice). Vehicle Y $21,999 Vehicle X $16,999 8% $11,474 12% $14,819 MSRP Dealer Discount Variable Cost Dealer Invoice Gross Margin Gross Margin % 3. For dealers, the invoice amount represents their product cost, which they will mark up to set the retail price. If the dealer has a target margin of 10%, what would the selling prices be for the vehicles in question 3? Continued on Next Page... 2. For each vehicle in the following table, calculate the dealer invoice, the unit margin, and the gross margin as a percentage of revenue (dealer invoice). Vehicle Y $21,999 Vehicle X $16,999 8% $11,474 12% $14,819 MSRP Dealer Discount Variable Cost Dealer Invoice Gross Margin Gross Margin % 3. For dealers, the invoice amount represents their product cost, which they will mark up to set the retail price. If the dealer has a target margin of 10%, what would the selling prices be for the vehicles in question 3? Continued on Next Page

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