2. Home Builder Supply, a retailer in the home improvement industry, currently operates seven retail outlets in Georgia and South Carolina. Management is contemplating building an eighth retail store across town from its most successful retail outlet. The company already owns the land for this store, which currently has an abandoned warehouse located on it. Last month, the marketing department spent $13,000 on market research to determine the extent of customer demand for the new store. Now Home Builder Supply must decide whether to build and open the new store.

Which of the following should be included as part of the incremental earnings for the proposed new retail store?

a The $13,000 in market research spent to evaluate customer demand.

b. Construction costs for the new store.

c. The value of the land if sold. There is currently an offer of $13,000 from an interested buyer.

d. Interest expense on the debt borrowed to pay the construction costs.