2.

How did Pepperfry create a platform to connect supply and demand?

3.

In a market where customers were not comfortable with buying online, how did Pepperfry

drive the conversion?

4.

Discuss the strategic bets made by Pepperfry in the following areas:

a. Omnichannel

b. House brands

c. Furniture rental

5.

How can Pepperfry respond to competitive threats from international entrants like IKEA and

domestic platforms like Flipkart? Or will the disruptor be disrupted?

6.

What strategic drivers do you recommend for Pepperfry to achieve profitability ?