2. If we can increase the retention rate of Elite Ballplayers to 65%, how much can the hourly margin be reduced to reach a roughly equivalent CLV to a 60% retention rate? If you had some of that margin as budget for retention marketing efforts, what is one marketing option you would propose to Maru? (Canvas) 2. If we can increase the retention rate of Elite Ballplayers to 65%, how much can the hourly margin be reduced to reach a roughly equivalent CLV to a 60% retention rate? If you had some of that margin as budget for retention marketing efforts, what is one marketing option you would propose to Maru? (Canvas)