2 Imagine you go into the work world from an academic setting - say a Penn State. You head out excited and just a tiny bit scared for what lies ahead. There is one protocol every employer you talk to should have clear as a sunny day. You will not experience race, color, religion, sex, or national origin discrimination. What law makes this so? O Rehabilitation Act of 1973 O Title VIl of the Civil Rights Act of 1964 O Age Discrimination Act of 1967 O Genetic Information Act of 2008 O Equal Pay Act of 1963

3 We looked at data charts in class and learned interesting things about the US population. Below which IS true about the data we reviewed? O The Hispanic population in the U.S. leads all other minority groups in absolute numbers and will continue to lead in the future O The "US workforce" is trending that by 2035 no one racial group will comprise more than 50% thus becoming a minority/majority nation O While an important group, the Asian population in the U.S. has trended lower post 2000 with the lowest growth rate O The United States, as the third largest population in the world, is on track to see significant declines in population in the future as they become an older society, like Japan O Population in the US by racial category has had experienced a uniform percentage increase across each racial category

4 In the Coca Cola/PepsiCo case can you contrast their approaches to the two big issues they both faced. Which method did they try first and which second focus was most successful (choose the BEST answer)? O Public Relations to Corporate Citizenship O Leadership Changes to Team Development O Testing/Evaluation to Disaster Relief O Global Pressure to Local Pressure

Coke and Pepsi in India 0 90s both companies looking to move into India and they have changed many of their laws to be safer 0 Go in and set up bottling plants but some trouble began Case broke in 2003-->CSE and IRC began to test their products Pesticides were detected in all of the samples of coke and pepsi (36x higher than EU standards) 0 Coke and pepsi came together and created bev bottling assoc in india--->started guring things and doing their own tests 0 Started doing marketing and PR to play off the negativity 0 Second wave around 2007) IRC said main bottling plants natural resource is water so they are taking a ton of water from people of India 0 Went into India as a stockholder company and left as a stakeholder company 0 What they did in India to invest in stakeholders: conservation of water, providing clean water, rainwater harvesting, repairing water sources, provide water to school children, providing scholarships, promoting education, disaster relief Advertising issues :- CVS Example 0 CVS will now tell customers which show the model without touch ups o Embracing what is real and not unreal expectations 0 Change the thinking from perfection to reality :- Ambiguous Advantage o helps fight, protect, stop, prevent, virtually, can do, up to 0 \"Free": FTC has guidelines for when using the word free, nothing is for free, BOGO is the best way to get customers in 0 \"Sale" inflate the price before the sale :- Concealed Facts 0 Fine print (FREE BEER at your 5 yr reunion) 0 Product Placement in TV and Movies (E.T. reece's pieces, Happy Gilmore and Subway, Transformers movie has over 100 product placements) o Exaggerate 0 Greatest, best in class, top seller, must have 0 Food enhancements: how food is prepared for ads (fast food does not look how it does in commercials) o Coke's vitamin water exaggerated claims: defensive, multi-v, restore, nutrition enhanced o Psychological Appeals 0 Healthy, protect, keep young, keep safe, look hot, germ free, strong, prevent, become, confident o Preys on emotions of people 0 Bowflex workout-->claims you can work out for 20 mins 3 times a week and you will look like a model 0 Sensa and weight loss-->so scientific backing on it, claims you can eat whatever you want and lose weight