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2. Importance of human resource in strategic management 3. The essence of identifying your customers in formulating strategies 4. The variables under demographics, socio-economics, geographic,

2. Importance of human resource in strategic management

3. The essence of identifying your customers in formulating strategies

4. The variables under demographics, socio-economics, geographic, psychographic and consumer's consumption pattern segmentation

5. Characteristics of gen x and y 6. The importance of understanding the needs and wants of our customers

7. The importance of satisfying our customer needs

8. Importance of CRM in strategy formulation

9. What are the manpower costs

10. How many suppliers should we rely on?

11. Meaning of just-time delivery

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