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In Marketing the concepts of Branding and Customer Relationships are very important. Involved in both of these concepts is the issue of trust. You are asked in this assignment to review two Ted Talk videos. The first is by Rachel Botsman and is titled, "We've stopped trusting institutions and started trusting strangers." The second is by Joe Gebbia, a co-founder of Airbnb, and is titled, "How Airbnb designs for trust." After viewing these two videos I'm asking you to respond to the following questions:

(1) How do you see different areas of our economy being impacted by some of the changes in trust relationship that were presented in the videos? You can think about some concepts that were covered early in the course such as economic growth, entrepreneurship, and even ethics and social responsibility. ( https://www.youtube.com/watch?v=GqGksNRYu8s )

(2) If you are a large corporation how might you begin to modify/change your branding and/or customer relationship strategies? Here you can consider our Marketing chapters and providing value to customers.

and (3) What did you learn, have reinforced, disagree with, or just found interesting about the videos?

Be sure to explain your rationale for your comments.