2) In the following scenarios, does the American firm have high or low operating exposure to currency fluctuations and why.

a) American Publishing Inc. produces books domestically and has no exports. Its primary competitor is a British firm. Assume that the price elasticity of demand is high for all firms.

b) American Chocolate produces candy and has no exports. Its primary competitor is a Swiss firm. Cocoa is the primary input and manufacturing cost for both firms. Cocoa is only available from Brazil.

c) American Lamp only sells lamps in the U.S. and has a German competitor. Assume American Lamp moves all its manufacturing operations to Denmark, but continues to sell only to the American market. On what does your answer depend?