2. Is it better to market a new product quickly and then upgrade the design later or to incorporate all design modifications or improvements before
2. Is it better to market a new product quickly and then upgrade the design later or to incorporate all design modifications or improvements before launching the product?
3. How can product development costs be minimized by entering the market late?
4. Customers wants and needs are regionally different for products intended for global markets. How can a centralized, concurrent engineering team develop a product that will serve as the common platform for global markets?
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Authors: Robert F. Meigs, Jan R. Williams, Susan F Haka, Mark S. Bettner
International 11th Edition
007115809X, 978-0071158091
