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2 iSeeit!: Target Marketing Strategies Aftermarketers divide a larger market into small groups or market segments, they must evaluate each segment to determine which one

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2 iSeeit!: Target Marketing Strategies Aftermarketers divide a larger market into small groups or market segments, they must evaluate each segment to determine which one or ones present the most opportunity to maximize sales this is known as targeting. This activity is important because firms must decide whether they should market their products the same way across all target markets, or whether they should apply a more specialized approach The three basic strategles marketers use for targeting markets at: . undifferentiated targeting . differentiated targeting and niche marketing Determining which segments to target and which strategy to use is important because simply identifying segments and then selecting some to target is no guarantee that target marketing will be successful. Firms need to be sure that they are targeting the correct segments using the correct strategies The goal of this eerder to demonstrate how a fim determines which target marketing strategy is most effective for lis intended target market Click the button to watch the videa mer answer the questions that follow ASSIST YOU Z Z VAMI 2 8a. Karen and Anica are owners of a new personal assistant service called Assist You 2. They live in an area populated by single professionals, small local business owners, retired senior citizens, and familles with small kids. For Karen and Anika, each of these groups, or segments, is a potential O market segment strategic fit O consumer group positioning group target market Bb. Karen and Aniko want to specialize in services that all of their potential target markets might need, which target marketing strategy should they use? undifferentiated differentiated niche differentiated and niche undifferentiated and differentiated Bc. Karen and Anika want to offer childcare services to young families and scheduling services for doctors appointments or Insurance claims services for senior citizens, which target marketing strategy should they use? O differentiated differentiated and niche O undifferentiated 2 O differentiated differentiated and niche undifferentiated undifferentiated and differentiated Oniche Bd. It Karen and Anika want to offer comprehensive assistance to small business owners to help them achieve work te balance, which Target marketing strategy should they use? O differentiated O differentiated and niche undifferentiated undifferentiated and differentiated Oniche Be Karen and Anika chose the small business owners niche target market because of the limited resources and experience as entrepreneurs. A significant downside of targeting a niche market is the inability to reach sales and profit goals due to the market's small stre the significant amount of heterogeneity within niche markets Other of spreading its marketing efforts too thin due to the small target size the increased expense from developing multiple marketing mixes O a lack of experience and knowledge of the niche market

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