Question
2. James just learned about a new product that uses solar power to charge electronics and its the size of a credit card. When James
2. James just learned about a new product that uses solar power to charge electronics and its the size of a credit card. When James learns about the product and then makes a decision to purchase it, what is he doing?
The trial process
The evaluation process
The need recognition stage
The adoption process
The quality assessment stage
3.
There are various categories in the adoption of innovations. Janiel has recently learned about a unit that could clip on her laptop and allow her to carry all her laptop accessories and other items. Although she loves the idea, she is a bit skeptical that it will work. She has decided to wait until most of her friends buy one and she sees more purchase reviews about the product. She is a:
Group of answer choices
Value-oriented consumer
Lagging adopter
Innovator
Early mainstream
Late mainstream
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