2. James River Paper (JRP) recently introduced Absorb, a new double-thick paper towel aimed at families with children. Primarily an industrial products manufacturer, JRP had produced paper towels for a few large grocery chains to sell as their own dealer brand. But Absorb was its first attempt at marketing a consumer product under its own brand. So far, results are not encouraging. Only a few wholesalers have taken on the line. Most are very reluctant to handle Absorb, claiming that retail shelves are already overcrowded with paper towels. Product class (convenience, shopping, specialty, unsought) Degree of market exposure (intensive, selective, or exclusive)