2. Joe is a senior marketing executive at a large retail chain where social media is used for customer service and complaints management. During a recent family dinner, he suggested to his sister, Kamala, to start using social media to market her small coffee shop and to manage growing customer complaints she is struggling to handle effectively. Joe reasoned that social media levels the playing field for all businesses, and fairly handles customers without discrimination. 2a) Drawing on relevant theory or a framework, outline how large firms use social media for customer management. 2b) Do you agree with Joes assessment that social media benefits all businesses equally (whether large or small)? Explain your position with relevant concepts and an example. 2c) Drawing on relevant research, is social media discriminatory against customers? Why or why not?