2. John and Jane Darling are newlyweds trying to decide among several available rentals. Alternatives were scored on a scale of 1 to 5 (5=best) against weighted performance criteria, as shown in the table below. The criteria included rent, proximity to work and recreational opportunities, security, and other neighborhood characteristics associated with the couple '5 values and lifestyle. Alternative A is an apartment, B is a bungalow, C is a condo, and D is a downstairs apartment in Jane's parents' home. Which location is indicated by the weighted scored in a preference matrix?. What qualitative factors might cause this preference to change? Factor Score for Each Location Location Factor E n:- a: n 1. Rent 2. Quality of life |" N c: o N-lh-lhwU'IU'IIi UJ-P-U'I-P-UJU'IN 3. Transportation system 4. Proximity to markets |_: (II I 5. Proximity to materials |_|. (II I 6. Taxes 7.- Utilities U'I w M w J:- N w H J:- U'I U |_|. O .b U1