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2. Kahvalt mens gibi tatl mens de McDonald's'n stratejik bir i birimidir (SBU). CEVAP: 3. Herhangi bir pazarlama plannn temeli, bir ii mterilerin arad faydalar
2. Kahvalt mens gibi tatl mens de McDonald's'n stratejik bir i birimidir (SBU).
CEVAP:
3. Herhangi bir pazarlama plannn temeli, bir ii mterilerin arad faydalar yerine mal ve hizmetler asndan tanmlayan firmann misyon beyandr.
CEVAP:
4. McDonald's, kahvalt menlerini tm gne genileterek Jack in the Box'a kar artk rekabet avantajna sahip.
CEVAP:
5. lk sunumlarndan ve ardndan tm gn kahvalt iin mennn geniletilmesinden sonra, McDonald's artk bir sonraki fikre geebilir ve bu stratejik plan geride brakabilir.
CEVAP:
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Operations Management Sustainability and Supply Chain Management
Authors: Jay Heizer, Barry Render, Chuck Munson
12th edition
978-0134163512, 134163516, 134130421, 978-0134130422
