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2. lfa low-cost banker such as ICapitec were to expand its product and service offerings to a more sophisticated customer base and decided to enter

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2. lfa low-cost banker such as ICapitec were to expand its product and service offerings to a more sophisticated customer base and decided to enter the market arena of the four major banks in South Africa: 2.1. How will its current strategy compare? Will it be a winning strategy? {10 ma rks) 2.2. What would the retaliatory or next likely strategic moves by the four major players in the retail banking industry be? [10 marks)

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