2. List and define three tools for consumer sales promotion. Give one example for automobile company with which you are familiar.

Answer should include at least three from the list below:

1) Coupons and rebates - certificates for reduction of price at the time of purchase or after 2) Premiums - an extra item offered to the consumer 3) loyalty programs - rewards to customer who purchase the product frequently over a period of time. 4)

Contests - promotions where the contested uses some type of skill to earn rewards with the company 5) Sampling - offering free small amount of the product 6) Point of Purchase - any display that is close the point of purchase or checkout 7) Online sales promotion - any of the

aforementioned promotional tools used online.

An automobile company must be referenced with one of the tools.