2. Listen to the episode 24, "How to Kill your Bad ideas," on the podcast "Masters of Scale." You can find the podcast here: https://mastersofscale.com/mark-pincus-how-to-kill-your-bad-ideas/, or you can read the transcript here: https://mastersofscale.com/wp- content/uploads/2018/07/mos-formatted-episode-script -mark-pincus-2.pdf. a. What is "Guerilla Testing" as it is practiced at Zynga? b. What is the measure used in Guerilla testing? C. Assess the face validity of this measure. d. What is one way you could empirically assess this measure's validity