2. Make decision and select (and write in down in your report): - Industry of your company. i.e. food & beverage manufacturing - Product range or selected products/services from the range you feel will be good for export internationally - Size of your company (small, medium, large) - Country of origin of your company i.e. India, Canada, etc. 3. Choose 3 countries for export to do the market research for each to make decision which one will be a good fit for your company and products. 4. Perform the market research with focus on secondary data (google, different market reports about the target market, risk factors, market barriers, competition, etc. (consider and evaluate all the risk factors mentioned in the book) for each market (each target country). Also, consider and evaluate your company "Market Readiness" factors mentioned in the book. 5. Evaluate the data gathered by the market research to select your first, second and third target market fits. For example you can say based on the market research, we feel USA will be our first best fit, then Canada and then China. NOTE: You have to clearly explain the reasons why you have selected these countries as first, second and third fits. 6. Consider proper market entry type of reach selected country (first, second and third preference countries and suitable market entry mode for each one based on the market research you performed). For the reference, please check all the steps written in the book on page 7. For step 4, consider only #3. No need to do step 5.