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2 . Management is surprised by the handbag product line s poor showing and would like to have the product line segmented by market. The
Management is surprised by the handbag product lines poor showing and would like to have the product line segmented by market. The following information is available about the markets in which the handbag line is sold:
Handbag Markets
Domestic Foreign
Sales R R
Traceable fixed expenses:
Advertising R R
Variable expenses as a percentage of sales
All of the handbag product lines selling and administrative expenses and depreciation are common to the markets in which the product is sold. Prepare a contribution format segmented income statement for the handbag product line with segments defined as markets. Refer to the statement prepared in above. The sales manager wants to run a special promotional campaign on one of the product lines over the next month. A marketing study indicates that such a campaign would increase sales of the Garments product line by R or sales of the shoes product line by R The campaign would cost R
a Compute the increased operating income for these product lines for the expected increased sales.
b Based on the above results, which product line should be chosen?
multiple choice
Garments
Shoes
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