.2 Marks: 20 a. Comment critically on the phases of the total life cycle of a product or service and justify the particular phase(s) for which target costing and kaizen costing are particularly appropriate. Support your answer by describing major similarities and differences in approach between target costing and kaizen costing (Marks: 5) b. Explain the integration of financial and non-financial measures of performance which can be applied in assessing the following value drivers: 1) Customer loyalty 2) The level of product innovation 3) Employee satisfaction (Marks: 5 x 3 = 15)