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2. Name 3 considerations that Uber Elevate should keep in mind when selecting a base price for a trip. (6 points) 3. Uber Elevate

2. Name 3 considerations that Uber Elevate should keep in mind when selecting a base price for a trip. (6 points) 3. Uber Elevate was originally set to launch in Dallas, Texas and Dubai, UAE. Do you agree with these choices, or should they start the service elsewhere? What other channels should Uber Elevate use? Explain. (6 points) 4. Describe and explain 2 ways you would use IMC tools to build a promotional strategy for Uber Elevate. (9 points)

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